National Marine Manufacturers Association (NMMA) NMMA members, more than 1,400 companies, produce every conceivable product used by recreational boaters. An estimated 80 percent of marine products used in North America are produced by NMMA members. Formed in 1979 in a merger between the Boating Industry Association of Chicago (BIA) and the National Association of Engine & Boat Manufacturers of New York (NAEBM), roots of the non-profit Association can be traced to 1904 when NAEBM was founded. MATES is an affiliate of NMMA. BoatShows.com A valuable resource for locating marine industry trade shows throughout North America. Discover Boating Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry. Discover Boating programs focus on increasing participation and creating interest in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle while helping to educate potential boaters and offering opportunities to experience the fun and togetherness of being on the water on a boat. Each year nearly 70 million people in the U.S. enjoy boating, the recreational activity that "connects like no other. The Discover Boating web site utilizes the MATES Sales Lead standard when information from site visitors is obtained about boats of interest to them. Grow Boating Initiative An industry-wide integrated approach to improve the boating experience. Partners Standard Protocol (PSP) The goal of PSP® is to streamline the transfer of business data between dealers and suppliers in real-time over the Internet. Standards For Technology in Automotive Retail (STAR) The STAR (Standards for Technology in Automotive Retail) Group uses voluntary information technology (IT) standards as a catalyst in fulfilling the business information needs of dealers and manufacturers while reducing the time and effort previously required to support this activity. MATES is a member of STAR.